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Policy,
Vision & Mission
The main mission of the Sri Trang Group is to
become a leader in the International Rubber Industry.
Therefore, it is essential for the group to develop
with efficiency and also anticipate ongoing changes
in the worlds economic arena. This business philosophy
has been inherent since Sri Trang Agro-Industry
Plc. was established. This vision has enabled the
Sri Trang Group to continuously grow with a strong
and solid foundation. At present, Sri Trang has
a business network covering all aspects of the
rubber related industry, with a variety of products
which satisfy the needs of all their customers.
Sri Trang Group understands the importance of
quality standards of all their products. The management
places quality as its highest importance toward
their valued customers. This policy includes meeting
customers requirements, human resource development,
operating to International standards, and quality
control during every step of production. Because
of this policy the company is now well recognised
as a reliable supplier to customers both domestically
and internationally. The Sri Trang group places
importance on performance improvement and continues
to strive to manufacture rubber products that
meet the high standard requirements of her customers
in the most efficient way. The quality standards
of the Sri Trang group is present in every step
of production of all types of products ranging
from Ribbed Smoked Sheets, STR Block Rubber ,
Concentrated Latex as well as value added products
– Latex examination gloves, High pressure
hydraulic hoses and Molded rubber parts etc. This
group of products are produced with the highest
standard of requirements which is derived from
our strong commitment to R&D enabling us to
remain competitive in the rapidly changing world.
An important factor contributing to being a leading
business group in the natural rubber industry,
is our strong emphasis on efficiency in production
management. The group uses a skilled workforce
with expertise in the production process. We invest
in state-of-the-art equipment and machinery in
order to move towards our goal of creating quality
products with the “ Sri Trang Standard”
This enables the “Sri Trang Standard”
to be the world standard for the rubber industry
of which the Sri Trang Group is proud.
Being fully committed to the importance of the
high quality standards of its products and realising
that the standard must be on par with the global
level in order to sustain the customers’
satisfaction, the Sri Trang Group has fully implemented
a quality management system to qualify for ISO-9000 – an Internationally recognised quality
management system. The quality team of the group
has set a target for ISO-9000 certification, for
each business unit in the Group.
This includes
all type of products ranges ;
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Primary Products
Ribbed smoked sheets, STR block rubber and concentrated
latex |
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Finished or Value Added Products
Latex examination
gloves, hydraulic hoses and molded parts |
In addition
the group also applies ISO–9000 certification for all other services rendered. To date, the
Quality team has obtained ISO-9000 certification for all units under the Group, both at the initial
approval and annual surveillance stages from responsible
institutions to ensure that the Company’s
products and services are under the same international
standard as required by the Group’s Quality
policy.
Global Player
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As
one of the leaders in the international natural
rubber, industry, the company aims to improve
its marketing plan towards a more collaborative
relationship among natural rubber producers from
various countries. This business alliance will
enable better data collection and information
gathering so that the Company can make the correct
strategic marketing plans and keep up-to-date
with changing movements in the market place. Marketing
professionals can analyse and implement plans
according to the continually changing situations,
allowing the Company to increase its distribution
channels and gain more share in the global market.
As the Company has reached the international level,
current and prospective users will recognise the
Group's status as one of the largest producers
and exporters of natural rubber products, Ribbed
Smoked Sheets, STR Block Rubber and Concentrated
Latex in the region with reliable quantity capability
and delivery period. |
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