Sri Trang Group has officially announced our strategic direction for the future at the 2025 Sri Trang Town Hall event, held under the theme “GROWTH OF THE INFINITE FUTURE.” The initiative outlines key policies and organizational goals aimed at steering the company forward through the systematic integration of AI technologies across all business units. This strategic move is designed to strengthen the Group’s ability to navigate global volatility by leveraging AI as a transformative force to enhance operational efficiency. By embedding AI into its core processes, Sri Trang Group seeks to continuously elevate every aspect of operations. In parallel, the company is strongly committed to an upskilling and reskilling workforce, equipping personnel with the necessary competencies and adaptive capabilities to thrive in a rapidly evolving world. This long-term investment in human capital aims to cultivate “The Versatile Leader” a new generation of adaptable, multi-skilled professionals who are ready to lead in the age of AI-driven transformation.

Mr. Veerasith Sinchareonkul, Chief Executive Officer of Sri Trang Agro-Industry Public Company Limited (STA), the world’s largest fully integrated natural rubber company and Thailand’s leading rubber glove manufacturer, announced that the Sri Trang Group successfully hosted the “2025 Sri Trang Town Hall” under the theme “GROWTH OF THE INFINITE FUTURE.” The event served as a platform to communicate the Group’s strategic direction, outline key operational policies, and announce its forward-looking vision for organizational transformation. A central focus of this strategy is the systematic implementation of AI technologies across all business functions, with a particular emphasis on transitioning the manufacturing sector toward AI-Driven Manufacturing. The Town Hall was attended by key members of the Group’s executive leadership, including:

• Dr. Viyavood Sincharoenkul, Chairman of Sri Trang Group
• Mr. Veerasith Sinchareonkul, Group CEO of Sri Trang Group
• Ms. Thanawan Sa-ngiamsak, Chief Financial Officer (CFO) of Sri Trang Gloves
• Mr. Chalermpop Khanjan, Executive Director
• Mr. Rattapong Laparojkit, Chief Artificial Intelligence Officer
• Mrs. Sopita Pawanno, Department of Corporate Productivity and Efficiency (DCPE) Group Manager

The event welcomed active participation from Sri Trang Group employees across multiple countries, including Thailand, China, Indonesia, Singapore, Vietnam, Myanmar, and Ivory Coast (Côte d’Ivoire), both onsite and virtually, reflecting the Group’s commitment to inclusive and global engagement.

This year’s strategic direction and policy announcements by Sri Trang Group place a strong emphasis on enhancing workforce capability. The Group is committed to continuous training initiatives aimed at upskilling and reskilling employees, fostering an organizational culture of ongoing development and adaptability. A core objective is to cultivate a new generation of leaders known as “The Versatile Leader” individuals who are highly adaptable, multi-skilled, and receptive to change. This transformation is powered by empowered people, highlighting the importance of strengthening human capital at every level. Special focus is also placed on unleashing the potential of the new generation workforce, enabling them to play a pivotal role in driving the organization forward with greater efficiency, resilience, and sustainability. At present, the Sri Trang Group is well-equipped with both a capable workforce and robust data infrastructure to support its long-term vision.

Sri Trang Group’s advancement and integration of AI technology serves as a key enabler in enhancing workforce potential and aligning talent development with the organization’s strategic goals. More than just a tool, AI stands at the heart of the Group’s transformation efforts, empowering the business to navigate today’s rapidly evolving and increasingly complex global landscape. This initiative reflects Sri Trang Group’s forward-looking vision: “We are an organization driven by commitment and dedication to unlocking every possibility.” Under the banner of “PASSIONATELY, WE DRIVE POSSIBILITIES” THE GREEN RUBBER COMPANY, Sri Trang reaffirms its identity as a sustainable and innovation-led enterprise. By harnessing the power of AI and human potential in tandem, Sri Trang Group aims to achieve resilient and sustainable growth together.