Sri Trang Group continues to advance employee well-being and engagement with the official launch of its annual internal sporting event, “Somwang Cup 2026” Reflecting a shared sense of pride, unity, and teamwork across the organization, the event aims to promote employees’ physical and mental well-being while encouraging a healthy work-life balance. It also reinforces Sri Trang Group’s sustainability commitment to continuously enhancing the quality of life of its employees. Featuring men’s football and women’s volleyball competitions, Somwang Cup 2026 officially commenced with an opening ceremony held on 1 August 2026 at Kickoff Arena in Hat Yai, Songkhla. This year’s event has attracted strong participation from more than 800 employees representing 11 companies within Sri Trang Group across Thailand. The men’s football tournament is being held for the fourth consecutive year, with 44 teams from across the country taking part. Meanwhile, the women’s volleyball tournament, now in its second consecutive year, has attracted 26 participating teams. The leading teams from both sports will advance to the final rounds, scheduled to take place in December, where they will compete for championship trophies and combined prize money of more than THB 200,000.
Beyond the pursuit of victory, Somwang Cup places strong emphasis on the values of positive sportsmanship. Fair Play Awards and Outstanding Athlete Awards will be presented in recognition of sportsmanship, respect for the rules, teamwork, and employee engagement values that Sri Trang Group considers integral to both its corporate culture and business operations.
Veerasith Sinchareonkul, Group CEO of Sri Trang Group, shared the vision behind the event: “At the heart of Somwang Cup 2026 is our commitment to creating a space where Sri Trang Group employees and members of the surrounding communities, particularly local young people who attend and support the competitions, can build meaningful relationships and strengthen their physical and mental well-being through sport. The event also provides an opportunity for younger generations to learn the value of teamwork. I believe that an organization’s success should not be measured solely by its business performance or the results of a competition, but also by the quality of life and well-being of its employees.”
In line with the Group’s employee welfare policy, Pirat Fuengfha, Sourcing Division Manager, and Veerin Auengteerasuwan, Human Resource Division Manager of Sri Trang Agro-Industry Public Company Limited (STA), together with Phuriwatt Seesuk, Community Engagement Manager of Sri Trang Gloves (Thailand) Public Company Limited (STGT), jointly commented: “Employees are one of the organization’s most valuable resources. We are therefore committed to enhancing their quality of life and supporting both their physical and mental well-being. Organizing football and volleyball competitions encourages employees to exercise regularly while also providing an opportunity for colleagues from different teams and locations to connect and participate in activities together through sport. We firmly believe that healthy, happy, and engaged employees are a vital force in driving Sri Trang Group towards sustainable growth.”
Over the years, Somwang Cup has become one of the key activities reflecting Sri Trang Group’s corporate culture and its commitment to creating a happy workplace. By promoting employee well-being, strengthening relationships, and fostering a culture of teamwork and unity, the event helps establish a strong foundation for organizational resilience and sustainable growth.
